This month Knights of Old Group exhibited at the UK leading freight and logistics event, Multimodal 2012 at Birmingham NEC. The exhibition which saw over 6000 attendees from the industry provided Knights of Old with an ideal platform to promote its services amongst peers and potential clients.
With a brand new stand and larger space the company was focused on displaying its professionalism and capabilities to all visitors which it was successful in doing.
Mike Bacon, Commercial Director, Knights of Old said: “How your stand looks is so important to the success of the show. You have to look professional, capable and approachable all in one go and we are really happy with how the exhibition went for us. Feedback from existing and potential clients has been very positive and the calibre of enquiries that we took is very high.”
The exhibition was the first public event the company has attended since the merger between Knights of Old and Mainland Group in November 2011, which added gravity to the exhibition for the group. Bacon continued: “Getting it right in front of our peers was very important to us. The group is pushing onwards and upwards and this exhibition was a
great way for us to see how we are perceived and how well we can perform amongst the bigger players.”
Knights of Old used this as an opportunity to promote its export packing services with a bespoke timber reception desk and packing crate that housed a bicycle from the professional team, Metaltek SCOTT which it sponsors. The team ran a competition on the stand encouraging visitors to partake in the 6 second power test challenge.
Bacon said: “Having the team on the stand really helped to encourage people onto our stand and ask questions about our involvement with the team, and of course our packing abilities. The packed bike was a real talking point."
The company hopes to exhibit throughout the year at other UK and European shows in a bid to continue raising the profile of the Knights of Old Group. Bacon concludes: “Exhibiting at trade shows is very exciting for us and we hope the Multimodal will be the first of many. This particular show was a success and we plan to continue using exhibitions as a platform to get our name out there.”