KNIGHTS OF OLD SPONSORS BRITISH CYCLING TEAM
February 2012
Transport and logistics specialist Knights of Old is pleased to announce its involvement with Metaltek-SCOTT Professional Cycling Team in a bid to raise awareness of road safety for both drivers and cyclists.
Northamptonshire-based Knights of Old has partnered with the newly formed team for 2012 and will working closely together to tackle issues such
as road safety, nutrition and fitness to its staff members, the local schools and the wider community.
Ian Beattie, Managing Director, Knights of Old says: “We recognise that we have a responsibility to look after our staff, the local community and all road users and by joining forces with a professional cycling team we gain expertise and a greater platform to generate interest, discussion and positive results.
“Unfortunately, more accidents between cyclists and trucks are happening but through training and raising awareness on both sides we hope to be able to make a difference. We recognise that this will be a challenge and it will take time and effort from everyone, not just Knights of Old and Metaltek-SCOTT.
This month the company starts workshops with its staff to educate and inform about cycling and road safety as well as nutrition and fitness. Beattie adds: “The wellbeing of our staff is very important to us, and by holding workshops, hosting forums and focusing on training we hope to have a healthier workforce.”
The company will beg
in working with local schools in April as a part of its campaign for road safety. Beattie continues: “The interest from the schools has been great. They too have the same items on their agendas and by working with local companies and a professional team; the topics get covered in a different way which is more interesting for the children.”
Knights of Old has involved other big names from the industry; TruckEast, the company’s Scania dealer and SDC Trailers will be involved in a number of aspects of the campaign. Beattie concludes: “These are big issues that the industry is facing and by involving our key suppliers in events we hope to start to shift the culture towards cycling, safety, and nutrition internally and externally.”